Chief Executive, Pacific Basin Economic Council (PBEC), Hong Kong
Deborah Biber (白碧儀) is the Chief Executive of the Pacific Basin Economic Council (PBEC). Founded in 1967, it is the oldest independent business association to link the economies of the Asia-Pacific Region. PBEC provides a meeting place for a diverse group of industries, services and professions that have made the Pacific Basin the world’s growth leader.
Ms. Biber was previously the Chief Executive of the Australian Chamber of Commerce in Hong Kong and Macau. Prior to this, she was a chamber Board Director for five years. She was a key player in the formation of the AustCham Greater China initiative. She remains an Advisor to the 24 year old AustCham Westpac Australia-China Business Awards programme and is an honorary member of the Chamber and was Chairman of the Judging Panel this year.
She is a passionate advocate for business education to help build tomorrow’s leaders in the Pacific Rim. She was the Country Manager, Hong Kong for the Australian Graduate School of Management (AGSM), a global top fifty MBA provider which is part of the Australian School of Business at the University of New South Wales, Australia.
She has enjoyed a diverse career in all aspects of marketing, public policy and public affairs in Australia, the United Kingdom and Europe as well as across Asia including Hong Kong, Singapore, Indonesia, Taiwan and China.
Prior to this, she was the Regional Creative Director and Vice President of international public relations firm Hill & Knowlton Asia and in 1991 was appointed its Global Account Director for the global launch of Asia’s first satellite television platform StarTV.
Ms. Biber is a Board Member of Hong Kong based social enterprise Charitable Choice; Marketing Advisor to the China International HR Association based in Guangzhou, China; and Chairman of the Advisory Board to the Entrepreneurs Club of Hong Kong.
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